Polyvore and CoverGirl Launch 'Polyvore Live'
By
KRISTI GARCED(WWD:Women's Wear Daily)
Polyvore, the online fashion community, has partnered with CoverGirl to launch 'Polyvore Live,' a fashion show during Mercedes Benz Fashion Week that will showcase the collections of four alumni from the Fashion Institute of Technology.
The show will take place on Monday, Feb. 13 at La.Venue and will be live-streamed online at Polyvore.com. Prominent fashion bloggers -- to be revealed on Polyvore.com one week before the show -- will walk the catwalk.
FIT's four emerging designers -- Dana-Maxx Pomerantz, Lauren Bagliore, Sergio Guadarrama and Vengsarkar "Ven" Budhu -- were chosen by the Polyvore community from a group of FIT alumni who submitted designs.
"Polyvore's mission is to democratize fashion and we're thrilled to be a launch pad for four amazing up-and-coming fashion designers," said Jess Lee, Polyvore's co-founder and vice president of product. "Whether it's having an all-blogger catwalk, giving budding stylists a voice or showcasing brilliant new design talent, Polyvore opens doors."
Polyvore's community will be able to preview the four collections through a series of online challenges -- one for each designer -- which will take place Jan. 16-27. Users will be asked to create "sets," i.e. digital collages, with pieces from the featured designer's collection as well as items from CoverGirl. The designers will personally choose their favorite Polyvore set, and the winner will get the chance to sit front row at the show.
